Polymetal announces new corporate style
The main reason for the change of corporate style is the active growth of the company. During the years of operation Polymetal has become one of the leading mining holding companies on the precious metals market in Russia. The previous corporate style was created almost 10 years ago and played an important role in formation of the image of Polymetal. However at the moment it doesn«t correspond to the company«s level and status of development any more.
Change of the corporate style, in the first place, reflects the company«s achievements and points out a switch to a brand new level of development. Today the company has some ambitious targets - in the near future Polymetal will be preparing for initial public offerings on Russian and international markets. This attempt, aimed to being in compliance with the international standards of a public company, explains the need to have more up-to-date and attractive visual representation for Polymetal.
New logotype reflects more clearly the company«s activity and shows that the company relates to mining industry - graphic model of the logotype is formed by silver and gold bullions. The very shape of the new logotype symbolizes a mountain, mining operations. Certainly, the new logotype has something in common with the previous one which had been used as the image of Polymetal from the date of the company«s setting up. At that new logotype is simple, concise and modern. Its shape underlines the company«s stability and determination to progress. Color spectrum of the new logotype has also been changed - now there is a combination of intense, natural colors - yellow and grey which symbolize gold and silver.
The improved corporate style will become a unified symbol for all subsidiaries of Polymetal and emphasize integrity of the company.
source: Public Relations Department